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Intro to User Experience

10/8/14

Welcome

Girl Develop It is here to provide affordable and accessible programs to learn software through mentorship and hands-on instruction.

Some "rules"

  • We are here for you!
  • Every question is important
  • Help each other
  • Have fun!

Introduction

We're here to help!

    Ramla Mahmood, Designer Vox Media

  • Twitter: @ramoved
  • Email: ramlamahmood@gmail.com

    • Afreen Habib, UX Designer Apollo Matrix

  • Twitter: @afreenhabib
  • Email: afreen.z.habib@gmail.com

Agenda


  1. What is User Experience?
  2. The Anatomy of User Experience
  3. Getting Started
  4. Testing methods (exercise)

Getting started

What is User Experience?

UX vs UI Differences


User Experience (UX) User Interface (UI)
Strategy Visual
Research Basis Implentation
Function Form
Analytical Creative
Usability Usability

A Successful UX Designer will accomplish...


  • Advocacy and understanding.
  • Proposing solutions and actionable plans.
  • Facilitating communication.

A bit of history

Henry Ford and Model T.
  • 1900s- make human labor more efficient.
  • 1950s- Toyota's 'respect for people' philosophy.
  • 1970s- Xerox PARC.

Read more: Where UX Comes from by Leah Buley

Don Norman, the first UX Architect

Don Norman
  • 1990s- Apple hired a cognitive scientist named Don Norman.
  • He was the first person to have the title 'UX Architect'.
  • One of the Godfathers of UX

Let's talk about Chipotle!

Line.

    Redesigning the food experience.

Business Model as UX

Line.

A bit of theory

3. The anatomy of a design


  • Information Architecture & Content Strategy
  • Interaction Design
  • Visual Design

Wireframe to Mockup

IA Elements

Information Architecture


  • Content Blocks
  • Navigation
  • Action Items
  • Placeholders

Interaction Design


  • Clickable
  • Scrollable
  • Action words, like 'Submit'
  • Typeable (inputs)

Separating Visual Design


  • Pictures
  • Colors
  • Typography
  • Overall look and feel

4. Finding out who your users are


Before there can be design, there must be data.

What you need to know


  • Demographics
  • Technological Capabilities
  • Common contexts

Tools to try

  • Google analytics
  • Piwik
  • Crazy Egg
  • Kiss Metrics
  • Loopfuse
  • Spring Metrics
  • Flurry

5. Designing a Test

IA Elements

Types of testing


  • Eye tracking
  • A/B Testing
  • Remote Testing
  • Case Studies
  • Questionnaires/Interviews

Big Test vs Small Test


Small Testing Big Testing
Low cost Expensive
Small sample Large sample
Doesn't represent population Robust
Not in depth Comprehensive

Naturalistic vs Task-oriented


  • There is no one right way for every situation.
  • Naturalistic- can be better for fishing for information in general.
  • Task-focused- can be better for answering very specific questions.

In-person vs Remote


  • In-person moderated- sitting with the user, interactive.
  • In-person unmoderated- watching through a mirror, or recording and viewing later.
  • Remote moderated- an interactive session via a tool like Skype.
  • Remote unmoderated- using a tool like Open Hallway

Ongoing testing


Make it a habit, and you'll never have to do a giant test again!

*Exercise*

The Scenario

Imagine you are a researcher at a university campus. Your goal is to make finding a book in the school library easier, quicker and efficient. You believe students would benefit greatly if the school invested in creating a mobile app that assists students in locating books they're interested in. Things you should consider are the demographics of your target audience, their skill levels in technology (ie. whether they use iOS or Android), and their interaction level (ie. time limits they have with target activity).

*Exercise*

The Persona and Storyboard

IA Elements

*Exercise*

Task Questions

    1. What are some questions that you think would benefit in figuring out how to develop this app?


    2. Imagine testing one student who will use this app, what are some tasks you would assign them?

6. Testing logistics


Working with users.

Recruiting


  • Don't wait until you have a specific test to run, build up a list
  • Be social
  • Use your application/website

Scheduling


  • Leave extra time for fixing problems
  • Remember to eat lunch!

Legal Stuff


  • Check with your organization or client's organization first.
  • Even if they don't have an explicit policy, they might want to have a conversation

Running a Session


  • Be friendly and confident.
  • Be mindful of language.
  • No technobabble.
  • No leading.

Users don't have the all answers, either.

underpants gno

Thank You!

We're here for questions!

@ramoved / @afreenhabib